Experience Design Lab
Telefónica
Research, ideation, creation and testing hand in hand with our clients.
A cutting-edge space and a model for co-designing the technology of the future with a people-centred approach.
Laboratory of experiences
Designed to understand how people use technology through user research (interviews, observation of experiences, experiments, validation with users, usability tests, discussion groups...); to work on collaborative and user-centred design (ideation sessions, co-creation dynamics...); and to disseminate knowledge about the design of human experiences (trainings, usability tests…).
Our facilities
The lab consists of five spaces that promote cooperative design to research and create the new experiences of the future in the most realistic environment possible. It includes a gaming room with cutting-edge extended reality (VR and AR) technology, an agora for knowledge sharing, and a lounge for designing the best user experiences for the digital home.
A shared space
The lab is open to universities, startups and companies that want to use our facilities to co-create with the people who will be their future users customers of the technology of the future.
