More human experiences in a digital world
In a highly digitized environment, Telefónica makes it a priority to develop technology that meets fundamental human needs while promoting ethical and responsible values. At the Experience Design Lab, we drive the design of technological experiences that respect human rights and foster individual and collective well-being by focusing on the creation of valuable, accessible and sustainable solutions.
For us, the most humane technological experiences focus on the full realization of the individual, based on responsible business principles that include, among others, the right to privacy, security and non-discrimination. To this end, the innovation process perpetrated consists of researching people's needs, guaranteeing accessibility for all and ensuring long-term sustainability. All this translates into technological solutions designed with an inclusive and ethical approach, which improve people's lives in a sustainable and respectful way with the environment and society.
